Meet the Makers - Marty Caplan

THIS JUST IN: An interview with me about toys, games and transmedia in Global Toy News: http://www.globaltoynews.com/2013/08/meet-the-makers-marty-caplan.html

BR:  What is it like developing digital games with toys and real world elements in mind so that these are integrated into the game mechanics rather than being parlor tricks?
MC: It’s all about utility that supports the core gameplay being built in and enhanced (but not required) by the connected real world element. If the game is fun without the toy, but super fun with it, then you have succeeded.

 

I'll be at the World Congress of Play - say hello if you'd like to meet up!